Former Executive Creative Director at BBDO New York. I oversaw Snickers and Mars petcare brands with my former partner Peter Kain. We created the “You’re not you when you’re hungry” campaign for Snickers. It began with the 2010 admeter-winning commercial starting Betty White, and has since gone on to win every major award from Cannes Lions to Effies, while helping Snickers grow from the #7 to #1 global chocolate bar. Most recently, we won the One Show Penta award, honoring long term client-agency relationships and we picked up our second Super Clio for 2020’s “Fix the World” Super Bowl campaign.
I also worked on US and global advertising for Mars petcare brands, including Pedigree’s Dogs on Zoom campaign to facilitate dog adoption during quarantine. During our tenure at BBDO, Peter and I wrote and oversaw award winning work for FedEx, Mountain Dew, Twix, and others.
Currently freelancing and enjoying more time with my family.
BBDO NEW YORK (2004-2021)
Snickers, Twix, FedEx, Mountain Dew Brands, Sony, Guinness Brands, Pedigree, Nutro, Cesar
BARTLE BOGLE HEGARTY (1999-2004) Axe, Levi’s, Johnnie Walker, Lipton, Feeding Children Better
BERLIN CAMERON (1999) Reebok, Coca-Cola
Syracuse University, School of Visual and Performing Arts. BA, Advertising
Cooper Union School of Fine Arts
One Show Penta Award
2015 and 2020 Super Clio
3x Emmy nominees
Cannes Lions (Film, Press, Cyber, Effectiveness)
One Show
One Show Entertainment
D&AD
AICP
Effies
Art Directors Club
Andy Awards
Kelly Awards
Mercury Awards
Clio Awards
Communication Arts